Now
I want to tell you why you believe, along with so many others, why breakfast is
the most important meal of the day. In
the 1920s, the Austrian-born Bernays was the nephew of Sigmund Freud, was
approached by the Beech-Nut Packing Company – producers of everything from pork
products to the nostalgic Beech-Nut bubble gum. Beech-Nut wanted to increase
consumer demand for bacon.
He
turned to his agency’s, the Public Relations Counselor, internal doctor and
asked him whether a heavier breakfast might be more beneficial for the American
public. Knowing which way his bread was buttered, the doctor confirmed Bernays
suspicion and wrote to five thousand of his doctors friends asking them to confirm
it as well. This ‘so called study’ of doctors encouraging the American public
to eat a heavier breakfast – namely ‘Bacon and Eggs’ – was published in major
newspapers and magazines of the time to great success. Beech-Nut’s profits rose
sharply thanks to Bernays and his team of medical professionals.
Bernays
was quite good at using psychology, brain washing, to get people to buy a
product or an idea. He was hired by the Aluminum Company of America to use the
American Dental Association to convince people that water flouridation was safe
and healthy to the public. This allowed them to sell a very toxic by product
that was costing them a lot to dispose of and have the cities of the nation
dump it for them and pay for the privilege.
He also ran the campaign for Dixie
Cups and scared people into thinking the glasses they were drinking out of were
unsanitary, and should be replaced by disposable cups. He was also hired by
President Coolidge to help run his re-election campaign in 1924, and had
Coolidge invite the country’s leading vaudevillians to the White House for a
meet-and-greet over pancakes. It might have been the first known political
pancake breakfasts that are now so popular among presidents and council members
alike.
In this video Edward
L. Bernays describes his work with the Beech Nut Packing Company and the how
bacon and eggs became America's favorite breakfast:
Update: 1/8/2015
From 9 Of The Most Common Nutrition Myths Ever Told:
There is new evidence to suggest that intermittent fasting has some major health benefits. By skipping breakfast and not eating until around 11am, you’re giving your body an extended break from eating, which has been shown to be as effective as calorie restriction in fat loss.Fasting has also been shown to increase human growth hormone secretion by up to 1200 percent for women and 2000 percent for men.
Other benefits include reducing inflammation, reducing insulin resistance, improving blood pressure, and increased lean body mass. Intermittent fasting can also improve your brain function by increasing levels of BDNF, a protein that protects your brain cells from the changes associated with Alzheimer’s and Parkinson’s
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